Techdirt and the NY Times both report: Louis CK: Over $1 Million In Sales In Just 12 Days For DRM-Free Download.

This should be reported as yet another in the long list of projects which work because artists have used the CwF + RtB (“Connect with Fans and Reason to Buy”) model.

Yup, Connect with your Fans and give them a Reason to Buy seems so obvious to us, but we still have to endure the content industry telling us that we should pass SOPA/PIPA because it protects artists.

Connect with Fans + Reason to Buy.