I saw this spot during the Fulham / Man U match on Fox Soccer Channel today. I think it ran next to the ubiquitous Katy Perry ProActive spot. Anyway, the point is that there are plenty of youth oriented ad buys on the English Premiere League on FSC. And we know that soccer is a strong female sport in America.
“Air has no prejudice. It does not carry the opinions of a man faster than those of a woman. Does not filter out an idea because I am sixteen and not 30. Air is unaware if I am black or white. And wouldn’t care if it knew….”
When I saw the first half of this ad on TV I thought it must be a spot for Net Neutrality! Instead it is a spot for the very company fighting hardest to kill net neutrality in the wireless realm! Wow. Just wow.
Techcrunch mentioned this a coupla days ago: Hey Verizon, Whoever Made This Is Going To Hell