I had really hoped against hope that this most obvious of all the hits on the Major Lazer record would be selling shedloads by now, but it was not to be. But “Keep It Going Louder” has yielded two very distinctive vids. The first is somewhat normal, the other is … not.

Major Lazer Keep It Goin’ Louder feat. Nina Sky and Ricky Blaze official music video (October 09)

Directed by Eric Wareheim. Oddly captivating, dunno why.